Incentives package


In the January 23 issue of the Business Observer, we ran a feature that had been in the works since about October. It was a beast. Our deputy managing editor (now managing editor), Mark Gordon, investigated how effective government incentives actually are in all eight of our coverage area’s counties. Such a unique package deserved an equally unique design treatment. The biggest challenge with this story was its sheer mass. I used more white space and our sharp, crisp condensed type to lighten it up. Another challenge was a massive chart jam packed with information that was all relevant and essential to the story. I ran this across the bottom of the first two pages of the story. Combining rows where I could actually ended up making the chart easier to understand.

Read the whole thing at here.

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